I subscribe to the PW Daily E-Newsletter which is delivered (free) to my email every day. It keeps me updated on what's going on in the publishing world. So when I opened it a few minutes ago to check out the headlines, under The Roundup section, I found the headline, Kindle 'Not That Good in Bed'.
It's no secret that there's a huge competition going on between Barnes & Noble and Amazon on the publishing and e-reader front.
But I do believe that Barnes & Noble has just declared war! Take a look at this ad for Barnes & Noble's new Nook Simple Touch with GlowLight:
It's brilliant, of course. And clever. And hilarious. And totally mean! It reminded me of the bashing going on during a presidential campaign.
You can catch the whole article at mashable.com.
What do you think? Have they gone too far? Is it ever a good idea to mention your competitor in an advertising campaign?